Social Media Marketing

Social Media Marketing is one of the most vital components of any brand’s marketing mix. Social Media allows your brand to reach your tailored target market efficiently at the right time and place.

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Social Media Marketing includes platforms such as Facebook, Instagram, Whatsapp, Youtube and Tik Tok are some of the leading social media platforms today. Tik Tok, Clubhouse and new features on Instagram such as reels are gaining momentum rapidly and new outlets for brands to specifically target people even outside your general target market.

As of January 2021, over 20.5 million Australians are active users of social media which accounts to almost 80% of the Australian population who spend on average 2 hours a day on social media. Brands and Business not leveraging this by investing in social media both organic and paid marketing are losing out on value sales and revenue.

Engaging great social media content is created strategically and is data driven to ensure optimum results. Social Media Pages are a great way for businesses to express themselves with their own flair and stand apart from their competition.

Our team of social media marketing experts at Roar Marketing will customise and tailor each social media strategy and plan to suit your business goals. We help create and develop a clear brand image and voice across all your social media platforms.  

Our team of social media marketing experts irrespective of your product, service and industry will design and formulate a revenue driving strategy to ensure that your content appears in front of the right audience to drive optimal leads, traffic and sales for your business.

Frequently Asked Questions

Social Media Advertising is an important facet of digital marketing used to drive leads, engage with customers and increase revenue by running targeted campaigns on various social media platforms such as Facebook, Instagram, Youtube, Tiktok, Whatsapp, Wechat and Linkedin to name a few.

In 2021, it was recorded that there are 4.3 billion active social media users across the world. It is a cost-effective and quick way to reach your target market. Some of the benefits include:

  • Increase brand awareness
  • Increase website traffic
  • Cost Effective Marketing Strategy
  • Helps humanize the brand and build customer loyalty.
  • Increase quality leads and drive sales.

A social media strategy refers to a well researched and thought out plan that aligns with the business and marketing goals.

Recognising your target audience is an essential foundation step for any business prior to formulating a marketing strategy.

Some of the key factors include:

  • Post and produce original content.
  • Setup and Monitor key performance indicators.
  • Understand your audience likes, trends and engagement based on social media insights.
  • Adpat to algorithm updates

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